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Frequently Asked Questions (FAQ) on Healthful Pursuit

What is a Healthful Pursuit?

"Healthful Pursuit is the go-to resource for those looking to achieve health, happiness, and body confidence through a high-fat, low-carb keto diet. It provides information in respect to healthy living, recipes, nutrition and diet and is intended for informational purposes only. Its official website is "

When I purchase Balanced Keto, how is it delivered to me?

Within an hour of your purchase, you’ll receive an email with: First Balanced Keto Meal Plan Dietary Modifications Guide for adapting recipes to fit your food sensitivities. Then, every week on Tuesday at noon EST, you’ll get an email from me. Your weekly email will contain a link to your downloadable PDF file. The file contains the hand-created menu for the upcoming week (breakfasts, lunches, dinners, and optional snacks), a grocery-shopping list, and instructions to make preparation effortless.

I’ve exceeded my download attempts, what do I do?

We set each of our digital products to have a download attempt limit to avoid issues with sharing content (I know, some bad apples ruin it for the rest of us). If you have a Healthful Pursuit product and have been told that your download attempts have maxed out, simply log in to your Healthful Pursuit Customer account and contact us!

Which of your products is right for me?

First of all, thank you so much for deciding to take me along on your journey of healing yourself with nutrition! I’m so excited for you. I offer many fantastic products that’ll help guide you on your path. There are in-depth answers to the most common product questions below and you can also watch this great keto product starter video that will give you a general overview of what’s on tap.

How do I download my Healthful Pursuit product?

It’s simple! We made this tutorial to make it easy to download Healthful Pursuit programs to your device.

How do I cancel my Health Pursuit meal plan subscription?

Log into your Healthful Pursuit Customer Account, and click on “Subscriptions” on the side navigation. Once on the page, click “View” and then the big “Cancel” button.

What’s the difference between your various keto programs?

The Happy Keto Body (12-week video training program) is a doctor-approved 12-week journey to a customized keto lifestyle for women. Eliminate frustrations, get fat adapted and stay fat fueled for life. Includes videos, coaching calls, and an exclusive online community of keto sisters supporting you every step of the way. The Keto Beginning (digital program and/or audiobook) shows you why eating high-fat works and what to expect in the first 30 days of eating this way. You’ll be guided through how to boost ketones and introduced to basic keto concepts. The Fat Fueled (digital program and/or audiobook) shows you how to tailor this eating style to make it work for you from a therapeutic perspective. It includes a mindful meal plan, encouraging you to get in touch with your body to create lasting, effortless change. The Keto Bundle (digital program) includes both The Keto Beginning and Fat Fueled programs. If you’re fully committed to living a high-fat, fat-fueled lifestyle, I would humbly suggest picking up both programs so that you can understand exactly why it works, how it can work for you, and how to make it work for you. The combination of incredibly helpful, in-depth guides with meal plans, step-by-step instruction, and personalized support will transform you into a keto warrior. And, of course, It costs less to pick up the books together as the Keto Bundle than it does to purchase each book separately. The Keto Diet (paperback) if you’re already on your keto feet and in the market for lots of great recipes coupled with food instruction and meal preparation how-to, then the paperback will be great for you! The Keto Diet was created to show you how to make your keto life practical with oodles of food preparation tactics, grocery store lists, and keto travel tips.

Are all of your programs digital or do you have a paperback option?

My book, The Keto Diet, is a paperback. If you’re looking for lots of recipes coupled with detailed food instructions and meal preparation how-to, you’re going to love the paperback. My latest book, The Keto Diet Cookbook is also available as a paperback and will be released on April 9, 2019. If you need recipe inspiration, serious meal planning guidance, and grocery shopping tips, this cookbook will be perfect for you. Pre-order The Keto Diet Cookbook here.

Is your paperback book The Keto Diet available as an ebook, too?

Yes, the paperback is available on Kindle, iBooks, Nook, and Kobo.

What is the Keto Diet Cookbook all about?

In The Keto Diet Cookbook, the focus is all on the food – how to structure your meal plans, how to plan meals based on your goals, what foods to choose, which foods will get you closer to your goal, how to shop for those foods… and the most exciting feature of the whole book – The Keto Diet Meal Planning System. The Keto Diet Meal Planning System provides readers with 3 templates to follow based on their meal planning needs. In one of the templates, you’re guided through determining how much food to eat based on your goals, you’re provided a meal planning combination to follow, and then each of the recipes in the book can plug into your unique combination. This is a unique feature that makes every one of the recipes in the book usable!

What do women expect in the Keto for Women?

Inside Keto for Women, you’ll be guided with a 3-step approach: Part 1 explains what keto is and why it works in case the concept of low-carb living is completely new to you. Part 2 introduces the three sequential steps to becoming a fat-burning female. Part 3 will help you go the extra mile to improve specific health conditions from PCOS, autoimmunity, inflammation, horrible experiences with menopause, cardiovascular conditions, gut support, and more. Keto for Women will give you everything you need to fully embrace the Keto Diet, adapt it to your unique needs, and – most importantly – actually enjoy the process of achieving the results you want. For more details, visit

What is Balanced Keto?

Balanced Keto is a meal plan subscription program. You receive weekly meal plans, directly to your inbox, along with wonderful shopping lists and dietary modification guides that’ll cover just about any food sensitivity. (You can download a free sample of the meal plan here!) Keep in mind that these meal plans have carb-ups already built into them, so it’s usually best to get yourself fat-adapted first by following The Keto Beginning or Fat Fueled program. Alternatively, you could simply skip the carb-ups in the meal plans, for the time being, replacing them with fat until you’re fat-adapted.

Can the Balanced Keto Meal Plans be personalized?

The Balanced Keto Meal Plans are not customizable at this time. However, your purchase of a meal plan subscription comes with an extensive dietary modification guide that offers loads of great tips and tricks on how to make your meals egg-free, nut-free, nightshade-free, or low-FODMAP.

Is the Balanced Keto Meal Plan subscription recurring?

Yes, the Balanced Keto Meal Plan subscription is recurring, so you don’t have to worry about renewing anything. Your subscription will automatically renew at the end of each payment period, depending on your subscription level (e.g., 30 days, 90 days, or 365 days).

Do you track macros in your Balanced Keto Meal Plans?

No, we do not track macros in the Balanced Keto Meal Plans. This program follows the Fat Fueled approach in which there’s a deliberate intention to eat low-carb, high-fat – and to keep the focus off of counting. We keep the plans in line by sticking to 15 to 25% protein and 30 to 75g of carbs a day. This is influenced by carb-ups. The meals contain approximately 2,000 calories per day, including snacks. If you’re looking for a meal plan that takes macros into account, I’d suggest utilizing the 30-day meal plan found in The Keto Beginning, which includes a breakdown of macros and other nutritional information for each day.

How do I cancel my Balanced Keto Meal Plan?

We’re sorry to see you go! Tweak your subscription by accessing your Healthful Pursuit Customer account.

What’s the difference between your audiobooks and digital programs?

My keto audiobooks (available on Amazon) include the audio version of the book and, in place of a full transcript, a PDF of the recipes and meal plans only. For a full transcript of the books, you’ll need to get the digital keto programs. Please note that, as of October 1, 2017, the original Fat Fueled, Keto Beginning, and The Keto Bundle programs were updated and expanded. The audiobooks were not. The audiobook files and complimentary PDF audiobook resource guide are based on the first version of the book.

Does the Keto Audiobook Bundle come with full-text transcripts for each book?

The audiobooks do not come with full-text transcripts. They do, however, come with a PDF audiobook resource guide of all the recipes and meal plans included in the books. If you’d like the full-text version, pick up The Keto Bundle.

What is the 21-Day Whole Keto Challenge all about?

The 21-Day Whole Keto Challenge (21-day email-based program) is a daily coaching program to complement your healthy keto lifestyle. Repair your relationship with your body and start living your joy now. The program includes a digital 21-Day Whole Keto Challenge Workbook, 21 inspirational emails, body acceptance missions, as well as affirmation wallpapers for your phone. Please note, The 21-Day Whole Keto Challenge is NOT a keto diet eating plan. If you’re looking for a keto ‘how-to’ program or meal plans – I’ve got plenty to share with you. Instead, this will complement your keto diet. But you don’t have to be keto to benefit from The 21-Day Whole Keto Challenge.

Why are your prices in USD?

80% of Healthful Pursuit customers are located in the USA, so we just found it easiest to operate in USD.

Why do you promote your products when answering questions?

When it comes to mentioning Healthful Pursuit products, I do this because it’s the only way the business generates revenue, but more importantly, the products have helped thousands of people reach their goals. Without sales of our digital programs, like The Keto Bundle, we wouldn’t be able to have a website and in turn, create free resources. All of the money generated from these digital sales helps employ a team that works with me to maintain the website, come up with new content, edit videos, prepare audio files, create the free mini-guides for all videos, prepare transcripts, answer blog comments, schedule videos, create design graphics, update old content, support people via email, interact with people on social media, answer questions in various places, create new products and services to help more people, etc. Without revenue coming in none of this would be possible.

Is keto right for me?

Well, if what you’re currently doing isn’t working, why not give it a go? It’s certainly worked for me and many others. Now, I’m not your healthcare provider, so I can’t speak from a medical standpoint. But I’ve put together a helpful resource that’ll assist you in deciding whether or not keto is right for you. Additionally, you can avail yourself of this lovely video where I address a few of the most common keto questions newbies have tossed around over the years.

What do I eat on keto?

You’re in luck. I’ve compiled in-depth breakdowns of exactly what I eat for breakfast, lunch, dinner, and snacks (with helpful pictures included). I also have examples of what I eat on carb-up days and what I eat on Intermittent Fasting days.

Will Keto work for me if I’m vegan or vegetarian?

Keto is a fantastic option for a plant-based living! The information and guidance offered in my keto books and programs can work for just about anyone. The meal plans and recipes provided do contain meat, but they’re simply templates. You have my blessing to add or subtract whatever is necessary to make them your own. Check out my video about thriving as a vegan or vegetarian on keto.

Will Keto work for me if I have PCOS?

I’m so glad you asked! Here’s a podcast episode covering PCOS and keto!

Will Keto work for me if I have hormone imbalances?

Chapter 14 of my in-depth Fat Fueled guidebook is all about fertility and hormones, where I offer plenty of tips for correcting hormone imbalances. Additionally, here is a podcast episode on balancing hormones.

What’s your refund policy for your digital products?

Due to the digital nature of our products, we cannot give refunds or offer exchanges after a product has been downloaded and refunds cannot be processed beyond 30 days of the initial purchase date. But don’t worry, you’re going to be happy with your purchase!

How do I get started eating keto?

Here’s a video that should help you get started on your keto path. Additionally, both Fat Fueled and The Keto Beginning are excellent resources to get you off the ground.

What’s the difference between a low-carb diet and a keto diet?

Low-carb diets are just, well, low-carb. A simple low-carb diet makes no distinction as to how much protein or fat you should take in to supplement your lack of carbs. On the other hand, a ketogenic diet is not only low-carb but high-fat. While there’s no set rule, it’s generally suggested to keep your carb intake between 5-10%, your protein intake between 15-30%, and your fat intake between 60-75%.

Will Keto work for me if I have food allergies?

Rest assured, all of my programs are 100% gluten-free and dairy-free. Chapter 6 of my in-depth Fat Fueled guidebook is chock full of information on allergies, restrictions, and preferences, and contains solid suggestions for thriving on keto while staying away from various foods (e.g., nuts, eggs, FODMAPs, nightshades, avocados, meat, and more!). If you’re interested in the Balanced Keto Meal Plan subscription, have no fear – it comes with a food sensitivity guide offering up fine ideas for making your meal plan nut-free, egg-free, low-FODMAP, and nightshade-free.

Will Keto work for me if I have amenorrhea?

You betcha – I can personally attest to it! Learn how eating keto helped me overcome my 8-year (yes, 8 long years) battle with amenorrhea. You can also listen to an awesome podcast episode that breaks down battling amenorrhea.

Will Keto work for me if I have thyroid imbalances?

Chapter 15 of my in-depth Fat Fueled guidebook includes a section devoted to thyroid imbalances and includes some great tips for supporting the thyroid. On top of that, you can avail yourself of all of my free thyroid health resources.

I’m having trouble downloading my digital product. What should I do?

Sorry about that! Simply get in touch with us via our contact form. Let us know what type of device you’re using and if you’re receiving any error messages, and we’ll get it straightened out.

Will Keto work for me if I’m pregnant/breastfeeding?

I have two awesome resources for pregnant and breastfeeding mothers: a video I made on pregnancy and keto, and a podcast episode covering pregnancy and keto.

Will Keto work for me if I have adrenal dysfunction/fatigue?

Chapter 15 of my in-depth Fat Fueled guidebook includes an entire section on adrenal dysfunction as well as tips for supporting your adrenals. But wait, there’s more! Get a load of this excellent video on keto adrenal fatigue.

Will Keto work for me if I have diabetes (Type 1 & 2)?

In short, welcome aboard! Please watch this video where I offer my thoughts about and experience with my diabetic clients who’ve practiced keto.

Will Keto work for me if I have high cholesterol?

Great question! I have a video that will tell you all about keto and cholesterol. And a good follow-up resource would be my podcast episode on the all-too-common fat fear.

Will Keto work for me if I’m afraid of fat?

This question calls for my video breaking down the 10 reasons why I’m not afraid of fat and you shouldn’t be either.

Will Keto work for me if I don’t have a gallbladder?

No shirt, no shoes, no gallbladder? No problem! Check out this great little video where I address keto without gallbladder and fat digestion issues.

Will Keto work for me if I’m an athlete?

Check out this fabulous podcast episode on strength, performance, and training hard on keto, this podcast episode on how to be a keto athlete, and this video on exercise and keto for women.

Will Keto work for me if I’m a man?

I’ve seen loads of men experience success with this eating style. Check out this video explaining how men can thrive on my keto programs.

Is being in ketosis the same as being fat-adapted?

Not quite! You can find a marvelous explanation in this video on the difference between ketosis and fat-adapted states.

Do you ever give discounts or run promotions for your products?

I do! The best way to stay up-to-date on discounts is by subscribing to the Healthful Pursuit newsletter.

Will Keto work for me if I’m perimenopausal or postmenopausal?

Treat yourself to an entire podcast episode dedicated to thriving on keto through and after menopause.

How will I know if I’m fat-adapted?

You can always test for ketones, or you can watch this video for the list of signs you’re fat-adapted.

What are the best keto fats?

You can watch this video where I chat about all of my favorite keto fats. (And, if you’re curious, you can also check out my video on the worst keto fats.)

Can I still exercise on keto?

You sure can! I’ve even compiled a list of my favorite ways to exercise on keto. Also, I have a podcast episode on optimizing exercise while eating keto that includes keto exercise strategies, pre-and post-workout fuel, and tips on increasing muscle and performance.

Why are your products dairy-free?

Feel free to check out my full breakdown as to why I don’t eat dairy. But, suffice to say, I’ve chosen to go the dairy-free route with my products for a few key reasons: 1) Many people simply can’t tolerate lactose, 2) It can make becoming fat-adapted more difficult, and 3) It can lead to inflammation and other autoimmune issues.

Should I eat dairy on keto?

I don’t eat dairy on keto for a few reasons. However, if it feels good in your body and you do well with dairy, feel free.

What are your thoughts on exogenous ketones?

Until recently, I haven’t been too keen on exogenous ketone use because I see it being abused so often. Where people will use the supplement as an excuse to be hard on their bodies, using exogenous ketones as an escape route for “eating too many carbs”. BUT if used responsibly, I feel like they can have a place in your ketogenic journey.

Should I count my macros?

I truly believe you can live this life without counting your carbs, obsessing over macros, or having something like MyFitnessPal rule your life. I sure am and I know you can do it, too! Watch this video on why I don’t count my macros on a ketogenic diet. This video was inspired by the content of my program, Fat Fueled, which also helps you learn how to eat keto without needing to count macros.

What are your thoughts on hormonal birth control? Do I have to get off birth control to balance my hormones?

I didn’t have a great experience using hormonal birth control and I’ve seen many women who were in the same camp. However, you may find that hormonal birth control works well for you! So, it’s your decision. If you choose to stick with hormonal birth control, I have a podcast episode that addresses how to balance your hormones while on birth control. Also, here’s an informative blog post that outlines the potential health risks of taking hormonal birth control.

Should I intermittently fast? If so, how?

If you’re naturally capable of going anywhere from 12 to 24 hours without food, without effort, congratulations! You’re ready to jump into intermittent fasting. If, on the other hand, you’re pushing and prodding your body to go sans food for 12 hours and you’re waking up super hungry, grumpy, feeling restricted, and binging on Oreo cookies at hour 11 – then perhaps stop and re-evaluate. Whenever I’m feeling up to the task, my favorite way to intermittent fast is with a delicious Rocket Fuel Latte. It ensures that my hormones feel supported and it tastes amazing. You can also check out a podcast episode I did on carb-ups & fasting and a podcast episode covering fasting vs. calorie counting.

What are your thoughts on hormone replacement therapy (HRT)?

You’ve come to the right place! I’ve written a 3-post series outlining my journey of balancing my hormones and healing from amenorrhea, including my experience with and thoughts on HRT: 1) The One Thing Holding Me Back, 2) The Last Chapter, and 3) It’s Just Not Okay. Additionally, this blog post also outlines the steps I took with HRT. And, finally, I have a great podcast episode where I interview Dr. Reiss Uzzi, a specialist in hormone balancing, about HRT.

What supplements should I be taking? What should I avoid?

Since everyone is so different in terms of their health, nutrition, and genetics, it’s best to speak with your doctor and/or healthcare provider about the supplements you should or should not be taking. But if you’re curious, here’s a video where I chat about the supplements I take and why.

I need to work with someone one-on-one. Do you do keto coaching?

I’ve transitioned out of one-on-one sessions. However, I have a 12-week keto program that includes coaching. It’s called Happy Keto Body.

What kind of healthcare provider should I be looking for?

I’ve found that functional medicine, naturopathic, orthomolecular, and osteopathic doctors are the best way to go. Before making an appointment, don’t be afraid to advocate for yourself and ask the questions that are important to you. A few questions you may want to consider are: Is this provider supportive of a ketogenic eating style? Does this provider specialize in the issue I’m experiencing or the condition I have? Does this provider subscribe to the Health at Every Size viewpoint?

Can my kids eat keto along with me?

Such an important question! Kids will usually need to eat more carbs than their adult counterparts, so their plate may look a bit different than yours. In general, I’ve seen many parents who have found it beneficial to increase the overall healthy fats that their kids consume. Here’s a podcast episode where I chat with Lori Kennedy about how to be a keto mom and provide your kids with healthy high-fat options.

What are your favorite keto products? What makes up your shopping list?

Girl, have you come to the right place? I've amassed a ton of favorite keto products over the years and compiled a super awesome top keto products list.

What are your favorite keto books and cookbooks?

Feel free to check out all the keto books and cookbooks that have helped me on my journey. Happy reading!

Is weight loss guaranteed?

Since everyone’s physiology is so unique, we cannot guarantee that weight loss will occur by following our plans. If you’ve been doing your damnedest and weight loss just isn’t happening, check out one of the helpful sections below on weight loss stalls.

Why am I not losing weight on keto? Or, why am I gaining weight?

Great question. Let’s figure it out! I’ve put together a helpful keto resource covering weight loss stalls and weight gain.

What is keto flu? Will I experience it when I start eating keto?

If you’re currently like a lot of us were when we first started– eating high-carb and low-fat – it’s possible that when you switch over to eating keto, you may experience the dreaded “keto flu.” When you begin to eat Fat Fueled, your body is thrown off slightly. The flu-like symptoms you may experience are due to carbohydrate withdrawal and its effects: hormonal changes and electrolyte imbalances as your body works to define its new normal. Symptoms of keto flu can include foggy brain, nausea, diarrhea, cramping, fatigue, high blood pressure, shakiness, muscle aches, pains, and/or arrhythmia. To help prevent keto flu, be sure to drink lots of water and boost your electrolytes with a clean electrolyte powder like Ultima.

Is it normal for your cycle to change on keto?

When you first start eating keto, you may find that your cycle goes a bit wonky and you experience spotting, skipping a period, a longer period, etc. This often happens when we have an underlying hormonal imbalance and eating higher fat is helping to stabilize it. The good news is that, over time, eating keto should help your cycle find its balance, especially when paired with the hormone balancing strategies laid out in Fat Fueled. And, of course, I’d recommend working alongside a healthcare provider for optimal results.

Is it normal to lose your period on keto?

While rare, losing your period on keto can happen for a few simple reasons: 1) you’re not eating enough, 2) you’re not eating enough carbs, or 3) you’re stressed. I’ve found that eating more overall and/or creating a genuine self-care routine can be very beneficial. You can learn more about balancing hormones by checking out my Fat Fueled program.

Is it normal to feel extra hungry on keto?

You’re not alone. I felt like I had an insatiable appetite when I first started eating keto and I find that many other people have had a similar experience. This happens because your body is trying to switch its fuel source from glucose to ketones, and there can be a bit of a physical “learning curve” during the transition. Just keep chowing down on the plan and honoring your hunger. Your body will get the hang of it eventually and your appetite will balance out. If you continue to have this issue even after you’ve become fat-adapted, I’d recommend playing around with your macronutrient intake with a carb-up, for example.

Is it normal to experience digestive issues like diarrhea, gas, bloating, and nausea?

If you have any of these side effects from keto, it may mean that your body has a hard time digesting fats. I have an excellent video with tips on how to improve digestion while on keto.

Is it normal to start losing hair on keto?

Like any significant dietary change, a strict ketogenic diet can, unfortunately, result in some hair loss. However, this usually occurs when you’re not eating enough carbs. Increasing your overall carb intake or incorporating a few carb-ups each week can help!

What is a Healthful Pursuit podcast?

Interviews with thought leaders, keto veterans, and exclusive content delivering powerful actions to understanding keto, developing a ketogenic diet that works for you, overcoming daily keto struggles, boosting body confidence, shedding weight, and more.

What are some examples of Healthful Pursuit recipes?

"Examples of Healthful Pursuit recipes are Creamy Mushroom Noodles with Chicken, Creamy Artichoke Dip That’s Dairy-free, 6-Ingredient Keto Biscuits, Smoked Fish and Fats Plate, Breaded Chicken Pieces and Keto Fries, Salami Crackers and Dairy-free Chicken Dip, and a lot more. "

What is a Healthy Pursuit carb up?

Carb ups (also known as cyclical ketosis), a strategy one can practice on a ketogenic diet, are when you eat more carbs, on a ketogenic diet. And, there are specific strategies to doing this right while doing keto.

Saving tips on Healthful Pursuit

Free Healthful Pursuit giftaways:

Yes, Healthful Pursuit has a free 12-page guide on how to get started with keto. Other freebies available soon!

Getting a good Healthful Pursuit coupon code:

Healthful Pursuit doesn't have a lot of discounts; to grab a really good Healthful Pursuit coupon code, try one of the followings:

  • Subscribe to their newsletter service to grab the latest coupons and promotions.
  • Frequent popular coupon websites, like Coupons Plus Deals, for their periodically updated coupons and offers.

Other lesser-known saving tips:

  •  Subscripion fee on Healthful Pursuit is often lowered for a short time, so check in with your trusted coupon source regularly to catch this offer on time.
  •  In case you can't find a working Healthful Pursuit coupon, shopping with a Healthful Pursuit's partner can get you a much lower price.

The Healthful Pursuit - The Incredible Benefits Of Ketosis And Ketones

Founded by Leanne Vogel  who is a dietitian and author of international bestselling books - The Keto Diet, The Keto Diet Cookbook and Keto for Women. With the goal of pursuing health provides information related to healthy life, recipes, nutrition and diet and is for informational purposes only. Healthful Pursuit is a food website and blog offering low-carb, ketogenic recipes, instructional videos and podcasts.

Healthful Pursuit

What are the best Healthful Pursuit's Keto plan?

Balanced Keto Weekly Meal Plans: It will help you successfully follow a low-carb, high-fat (keto) die by eliminating the time-consuming stress and preparation necessary. You will receive weekly guide so you don't need to wonder what to shop for and how to prepare meals.

The Keto Bundle: It includes two 30-day keto eating programs. It will show you the way to prevent health and fitness imbalances. All you have to do is enjoying a 30-day mindful meal plan that allows you to choose the meals from a packed list of nutrition rich foods.

Fat Fueled Program: Fat Fueled Program will show you the best way to achieve hormone regulation and balanced moods while eating fats and following a keto diet. You can learn how to slide into fat-burning mode without going strict low-carb.

Whatever you choose, you can save more with our Healthful Pursuit Discount Code.

About Healthful Pursuit Cost

You just have to pay $8 per month for a yearly subscription to take advantage of the recipes and meal planning guide that will help you transform your mind, body and spirit. I'm sure that you’re not going to find a better deal than $0.26 per day. You can also spend $15 per month for a monthly subscription and $12 for 3-month subscription. However, you always receive huge Healthful Pursuit discounts when using Healthful Pursuit Coupon Code at checkout.